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Instagram hashtag best practices: 5 tips
Now is a great time to stop and give yourself some kudos for discovering the best Instagram hashtag hack ever (this free tool). But, as great as automation is, the robots can’t do everything for us. We still have to put a bit of our own human brain power into our hashtag strategy for the best possible results. Here’s what to think about when plotting your posts.
1. Add three to five hashtags per post
Instagram lets you post as many as 30 hashtags at a time, but there’s rarely any scenario where you should post that many. In fact, Instagram itself actually recommends using only three to five hashtags per post. Adding too many hashtags can cause users and the algorithm — eek! — to dismiss your post as spam, ultimately harming your reach.
While three to five seems to be the sweet spot for Instagram, your mileage may vary. You should always run experiments for yourself and track your performance using
2. Mix generic hashtags with specific hashtags
Getting fresh ideas is the best part about using this hashtag generator. Instagram hashtags should be hyper-relevant to the content you’re posting. As tempting as it may be to slap every post with really popular hashtags, doing only this increases your chances of getting buried by the algorithm. Instead, get as specific as possible with your tags and keep an eye on what influencers in your niche are posting. Then you can sprinkle in some of those big hashtags for good measure.
3. Monitor the hot hashtags in your niche
Speaking of keeping an eye on your niche, you can use Hootsuite’s to see which hashtags the biggest creators, competitors, and influencers in your industry are using at the moment. This will help ensure that your content appears not in front of the largest audience, but in front of the best audience for your brand.
You should also use the recommended search terms at the top of the Explore Page as inspo for your hashtags, as this will help ensure that your posts appear when people use Instagram’s search function. These are also great keywords to add to the keyword field in the hashtag generator.
4. Choose different hashtags for every post
Coming up with a tailored list of hashtags for everything you post can be time-consuming, but it’s vital to helping your post succeed. Plus, it’s pretty easy to do when you keep this hashtag generator in your back pocket every time you’re scheming up a new post. Just saying.
Unfortunately, pasting the same hashtag list to every single post is a surefire way to end up on the algorithm’s bad side. In fact, Instagram’s community guidelines explicitly ask users to help keep the app spam-free by never “posting repetitive comments or content.” We’ve found that reusing hashtags frequently can ding reach and engagement
5. Place hashtags at the end of your captions
As we’ve already mentioned, keeping your hashtags contained to the end of your post is better for accessibility and helps ensure a smoother experience for those who use screen readers. If you don’t like the way they look at the end of your caption, you can add them as a comment once your post is live.
We also recommend avoiding hashtags in the first sentence of Instagram Reels, since that’s all the user will see unless they tap to read more. Hashtags can slow a reader down and confuse them, and you need to make sure the first few words of your Instagram Reel caption are bold and attention-grabbing!
